Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer, a compact, foldable styling tool designed for fast drying and travel. The model builds on the company’s existing Pocket hair dryer and combines high-speed airflow, automatic temperature control and a folded form intended to be easy to store and carry.
Patrick Wang, Dreame Technology Australia and New Zealand business director, said Australian consumers are increasingly looking for products that fit busy lifestyles without compromising on performance. According to Wang, the Pocket Cake is positioned to deliver professional-level drying performance in a compact design for everyday styling, travel and life on the go. He added that the launch further demonstrates Dreame’s push into beauty and personal care in response to consumer needs.
Performance and heat management
The dryer is powered by a 110,000 RPM high-speed brushless motor capable of generating airflow speeds of up to 70 metres per second. Dreame says this output helps significantly reduce drying times. The performance figures are manufacturer specifications; the announcement does not include independent test results.
An intelligent NTC temperature-control system monitors temperature 500 times per second and automatically adjusts heat output. Dreame says the system is designed to maintain a consistent drying temperature while protecting hair from excessive heat exposure. Rather than relying on a single fixed setting, the dryer is described as making continuous adjustments during use.
The Pocket Cake also features 350 million negative ions per cubic centimetre. According to Dreame, this is intended to help minimise static, reduce flyaways and leave hair looking smoother and more polished after styling. These are presented as hair-care benefits; they are not described in the announcement as changes to drying performance.
Compact design and colour options
The dryer has a 180-degree foldable design that collapses into a compact, phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V, and is designed to fit into luggage, handbags or bathroom drawers.
Pocket Cake is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Availability and price
The Dreame Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled to begin in mid-November. It is priced at RRP $299 and comes with a styling nozzle and storage bag. The launch therefore covers direct online sales and in-store availability through two Australian retailers.