Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, has appointed Robert Liu as assistant vice president of product management. The company said Liu will help guide the Dunlop and Falken brands into their next phase of product innovation and growth.
DTNA said Liu brings more than 30 years of experience across the tire and automotive industries to the role. He began his career as a simulation engineer at General Motors before spending 27 years at Continental Tire, where he held positions in product research and development, sales and product management.
International and regional experience
During his time at Continental Tire, Liu spent five years in Shanghai as an expatriate, leading product management and R&D for the Asia-Pacific region. Most recently, he led R&D for the American region, with a focus on replacement passenger light truck (PLT) tires.
Product responsibilities
In his new position, Liu is to spearhead product development and work to provide the market with compelling solutions. He will oversee PLT and truck and bus radial (TBR) products with DTNA's product management team.
Ken Hsu, DTNA's vice president of marketing, said the company was excited to welcome Liu. Hsu said Liu's experience and leadership in the tire industry align with DTNA's innovation and growth goals, and that his insights are expected to benefit the company's product strategy.