FORREC has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The land opened on 26 September and is designed as an immersive destination for young children and their families, centred on the popular Brazilian character Galinha Pintadinha, also known as "Lottie Dottie Chicken".
The project was developed with brand partner Bromelia Produções, and its opening coincides with Galinha Pintadinha's 20th anniversary. FORREC worked closely with Beto Carrero World and Bromelia Produções throughout, contributing expertise in experience design, planning and multidisciplinary design. The FORREC team led programming and master planning for the land and also contributed to the creative development of its narrative across the built environment, rides and attractions.
According to FORREC, the development's physical and experiential framework was established through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. This work translated the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Peter Marshall, creative director at FORREC, said the project demonstrates the benefits of having a multidisciplinary design team and a world-class park operator involved in the creative process from the start. He said the team engaged each discipline in the storytelling process, allowing them to use their design skills to create a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
The land includes a range of experiences, among them live entertainment at a central barn stage, character encounters, themed environments, recreation areas, a retail location and food and beverage options. A flying round ride, Galinheiro das Divas, manufactured by Zamperla Group, adds a further layer of interactive entertainment.
Hasbas, described as an award-winning production company, led the project's entertainment and show development, with oversight of the shows, show area and music production by creative directors Sylvia Hase and Steve Bass. FORREC describes the result as a coherent, immersive space in which architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to serve Beto Carrero World's youngest visitors.
Marshall added that it was remarkable to see the design brought to life so vividly and with such care, noting that the team had immersed itself deeply in the intellectual property and design process, including planning, illustrating and modelling, and had walked through the project many times in virtual reality. He said it is uncommon for a team to take part from concept through to construction, and rarer still for the finished result to exceed expectations.
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. Described as a dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.
FORREC also noted that its art director, Uri Grinbaum, has recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.