Hankook Tire & Technology has agreed to serve as the official tire partner and exclusive racing tire supplier for the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership that runs from 2027 through 2031.
The company said it signed the five-year agreement with Racing America at its Tennessee plant in the United States. Under the deal, Hankook will supply racing tires exclusively to the major series operated by Racing America and will collaborate with the organizer across several areas, including technical and engineering support, trackside services and joint marketing initiatives.
Series to be supported
Under the new agreement, Hankook will begin supporting Trans Am, which the company describes as a leading U.S. road racing series, and International GT, which it calls a premium sports car racing series. The tire maker will also renew its partnerships with the series on Racing America's Formula ladder, a group of categories it has supported since 2019.
Trans Am was established in 1966 and has nearly six decades of competition behind it, featuring muscle cars, according to the announcement. International GT showcases premium sports cars, while Racing America's Formula ladder is focused on developing the next generation of formula drivers. The deal therefore spans both new and existing programs: Trans Am and International GT are new additions to Hankook's support, while its work on the Formula ladder continues an effort that began in 2019.
Brand positioning and fan engagement
Through the partnership, Hankook plans to showcase the racing tire technology of its global Hankook brand across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through the exclusive racing tire supply, technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure and social media.
Wider motorsports activities
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide, according to the announcement. These include the FIA World Rally Championship, described as one of the world's premier motorsports competitions and organized by the Fédération Internationale de l'Automobile (FIA).
In North America, the company says it is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.