Konami Cross Media NY has entered a licensing agreement with Intimo to bring a diverse range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Intimo is a privately-held apparel and accessories company that specializes in licensed merchandise. The company is known for stylish, high-quality products, including sleepwear, loungewear, blankets, backpacks and lunch bags, and it has a history of successful collaborations with Paramount, Warner Bros., Hasbro and Universal.
Under the agreement, Intimo plans to develop sleepwear, accessories and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season.
Coleman said Intimo holds a strong presence in the children's market and is actively expanding its portfolio to embrace evergreen anime properties, calling Yu-Gi-Oh! the clear choice for that expansion. She said the two teams are excited to work together on a full product line that includes comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear and practical lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing and Merchandising at Intimo, said that partnering with a globally recognized and beloved franchise such as Yu-Gi-Oh! elevates the excitement and quality of the company's growing anime portfolio. She said Intimo is committed to delivering products featuring fans' favorite characters and to upholding the high standards the company is known for.
Intimo listed Jeff Pryor as the media contact for further information.