Gifts & Crafts

Little Sock Company raises Christmas donation target to 10,000 pairs

Layla BenamarNovember 10, 20265 min read0 views

At a glance

  • The Hertfordshire children’s brand has increased its No More Cold Toes target after early orders surpassed its original 6,000-pair goal.
  • The Little Sock Company has raised its Christmas sock donation target from 6,000 to 10,000 pairs after early support exceeded expectations. The Hertfordshire brand is working with three UK organisations to distribute socks to babies and children in need.
Colourful children’s socks sit in a donation box beside a winter window in a warm editorial illustration.

A Hertfordshire-based children’s brand is aiming to donate 10,000 pairs of socks to babies and children in need this Christmas after early support for its No More Cold Toes campaign exceeded its original target.

The Little Sock Company, founded in 2018 by Katie Saunders, pledged to give one pair of socks for every order placed during the campaign. It initially set a goal of 6,000 pairs by Christmas. The business said that target had already been surpassed, prompting it to raise the goal to 10,000 pairs.

To help get the donations to families around the country, the company is working with Little Village, Baby Bank Alliance and Baby Basics UK. The three organisations support families experiencing hardship and will help distribute the socks to babies and children who need them most, the company said.

Saunders, a mother of three, built the business without outside investment. The company said she wants to use its success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter. The company described the campaign as a mission to keep little toes warm this Christmas.

Reported by Layla Benamar, Gift Safety and Transit Packaging Editor.