Stabilo and Kiko Milano have launched a co-created collection of lip products that applies the writing-instrument brand’s highlighter identity to make-up. The collection is built around a reinterpretation of the Stabilo Boss Mini shape, connecting the act of highlighting on paper with colour expression through lip products.
The range includes five shades, each named with a phrase drawn from writing and personal expression: Fine Print in brown, Afterthought in mauve, Don’t Quote Me in orange, On My Radar in red and Pink(er) in fuchsia. According to the companies, the names celebrate individuality, self-expression and confidence, while the palette invites consumers to explore colour and individual style.
Brand positioning and executive comment
For Stabilo, the collaboration marks a visible step in its move from a writing-instrument brand toward an emotional, lifestyle-oriented identity. CEO Michele Molon said Stabilo had helped generations express themselves through colour and that the partnership takes that spirit beyond the page into new dimensions of creativity. He described the link with Kiko Milano as an example of two iconic brands from different worlds challenging conventions and creating something unexpected.
Kiko Milano CEO Simone Dominici said the partnership would push colour and creativity further and inspire the community to highlight individual personality. He added that working with Stabilo allowed Kiko to carry that philosophy across categories with a partner sharing its focus on colour and creative consumers.
Distribution
The collection will be sold in stores and online in Italy, France, Spain, Germany and the United Kingdom. It will also be available through Kiko Milano’s directly operated e-commerce platforms in Europe and the Middle East.