Office & School Supplies

Stone Marketing Adds Japanese Pen Brand Anterique to Its Portfolio

Mirabel FontaineOctober 14, 20265 min read6 views

At a glance

  • Stone Marketing expands its Japanese stationery range with Anterique, a Tokyo-founded brand known for slim, vintage-inspired pens.
  • Stone Marketing has added the Tokyo-founded Japanese pen brand Anterique to its portfolio, strengthening a Japanese stationery line-up that already includes names such as Tombow, Midori and Traveler's Company. Founded in 2019, Anterique is known for slim, vintage-inspired pens in muted colours that use an oil-blended ink.
Slim, vintage-inspired pens in muted colours arranged on a clean desk surface beside a simple notebook in a minimalist studio setting.

Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, bringing a range of slim, vintage-inspired pens to its offering.

Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens feature muted colours, clean lines and subtle detailing, and they use an oil-blended ink that is designed to deliver a smooth writing experience.

A name built on "antique" and "technique"

The brand's name mixes the words "antique" and "technique". According to Stone Marketing, that combination sums up the product neatly: a classic, slim pen that is available in a wide range of colours.

Comment from Stone Marketing

Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to have Anterique join the family. She said the brand fits right in with its other Japanese stationery brands, and added that the love for Japanese stationery just keeps growing.

A growing Japanese line-up

The addition strengthens Stone Marketing's Japanese stationery offering, which also includes:

  • Greeting Life Inc
  • Iwako
  • MD Product
  • Midori
  • mt masking tape
  • New Retro
  • Tombow
  • Traveler's Company
  • Yup

With Anterique in the portfolio, Stone Marketing continues to build out its Japanese stationery line-up, adding a slim, vintage-inspired pen range to an existing group of established Japanese brands as it says interest in Japanese stationery keeps growing.

Reported by Mirabel Fontaine, Office Printing and Label Systems Editor.